Nowadays getting a diamond record in sales is really difficult to achieve with the lack of support to OPM music and the issue of piracy. The only recording band to reach diamond is the Eraserheads, then came Sponge Cola’s outstanding sales of Tambay EP via Coca-Cola’s summer promo. The song Tambay is part of the the band’s highly anticipated fourth full-length album Araw Oras Tagpuan under Universal Records.
The new album includes chart topping hits Tambay, Regal and MYX number song for the past few days Kay Tagal Kang Hinintay.
It was almost a week a go when I was able to meet them personally at Sponge Cola’s Bloggers Night and was able to interview them. They weren’t the rock stars that I expected. Their very casual, not any sign of rock star attitude was present. It was just conversing to s neighbor or work mate or a friend. I believe it’s what brought them to where they’re at now, a Diamond Record Award holder. They’re not like other “pa-cute” bands that I know of that really didn’t last long.
In the past nine years, Sponge Cola has gone from nowhere to full-fledged phenomenon on the strength of its three bestselling albums: Palabas (2004), Transit (2006) and Sponge Cola (2008). Only one of the few bands that couldn’t help but hit, Sponge Cola went on to producing chart-topping singles such as KLSP, Gemini, Jeepney, Bitiw, Tuliro, Movie, Pasubali, Puso, Ayt!, Makapiling Ka, Di Na Mababawi and so on.
In the interview I was able to ask them about doing collaborations. They did a collaboration with Gary V. with Ayt! and in their latest album with guys from Tanya Markova. One of their dream collaboration is with Ms. Lea Salonga in a Broadway type of song.
I admit that I am a fan of Sponge Cola, I like the songs and not the band, but things changed during the interview. I discovered what made last this long. They’re very transparent, not pretending to be “astig”, because they just are.
The one thing commendable with Sponge Cola is that this group is not afraid to experiment and take the music to different places.
That’s what Sponge Cola always known for. They are not afraid to experiment and take the music to different places. “This is just how we are. We do whatever we want to go, making music is what we do. We keep it real. [And] We’re all about the fun,” Yael says.
And when asked how their values and faith changed in these remarkable years of success, Yael proudly states, “They haven’t, they’ve stayed the same, and we’re still the same people with the same beliefs, fighting for the same principles.”
The album Araw Oras Tagpuan is out now in all major record bars nationwide under Universal Records.
Sponge Cola’s Blogger’s Night is brought to you by Universal Records in cooperation with Pinoy Magazine, BANDS Magazine and official online partner Orange Magazine TV. Special thanks to Coca-Cola Philippines.
To know get updates from the band just visit the Facebook Fanpage of Sponge Cola: http://www.facebook.com/spongecola and Universal Records:
*To get the ringback tone of Kay Tagal Kang Hinintay just text UD089 to 2332 for GLOBE users and text FKAY to 2728 for SMART users. Ringback tone for SUN users, just text GetSong[space]6151699 to 2728. P15 for 15 days