Sony Pictures Television Networks, Asia, home to leading regional pay-TV channels including AXN and Animax, is rebranding AXN Beyond as beTV across Asia. Beginning 2 April 2012, the new beTV channel will feature an expanded content line-up and a new on- and off-air look and feel, with a channel ‘personality’ to match.
“We have been broadening the appeal of AXN Beyond by introducing a wider range of programming such as Pan Am, Necessary Roughness and A Gifted Man. Renaming the channel to beTV better reflects the broad general entertainment service that it offers. We believe beTV will soon become the new entertainment ‘hang-out’ for viewers to relax, laugh, catch up with their favourite characters and shows, or just unwind after a long day,” said Mr Ricky Ow, Senior Vice President and General Manager, Networks, Asia, Sony Pictures Television.
Read the rest of this entry »




















