Press Release Archive

Karylle for Miladay Jewerlies

– May 16, 2012Posted in: Events, Press Release

Just like a multi-faceted diamond, singer-actress-TV host Karylle has sparkled all the more after overcoming challenges over the years. Throughout those hard times, her class, sophistication, and inner beauty shone brightest making her the perfect choice to be the famed and trusted jewelry brand Miladay’s first-ever celebrity endorser.

“Just like the history of Miladay, Karylle’s life is composed of inspiring tales of love,” says Christine Dayrit, one of the owners of Miladay. “This makes her the perfect choice to be the face of ‘Miladay Today’.”

As brand ambassador, Karylle jumpstarts the 46-year-old jewelry company’s empowering campaign – Miladay Today. In this campaign, Karylle appears in an AVP titled “Sacred Vows,” where she empowers one to make inspired vows to one’s self.

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Tags: Karylle, Miladay

3rd Sunset Run

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– May 2, 2012Posted in: Events, Press Release

Experience the most picturesque run in the country’s premier resort community. Race with your feet where the sun and sea meet la mer. Experience an amazing run with a breath taking view in the country’s premier resort community.

REGISTRATION: 9 April – 9 May, 2012

A. CPF MEMBERS
Fuego Corporate Office
15/f 139 Corporate Center Building, Valero Street, Salcedo Village, Makati
Tel. Nos: (02) 751-4027 Fax: (02) 751-4025

B. GUESTS
Pep Squad Events & Mktg. Services, Inc.
Unit 304, Cityland III, VA Rufino St. Legaspi Village, Makati
Tel. Nos: (02) 5197010 Fax: (02) 5198980

Tags: club punta fuego, sunset run

HAPI HomeSchooling

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– May 2, 2012Posted in: Advocacy, Press Release

The Homeschooling Association of the Philippine Islands (HAPI) recently made announcements that the country’s 4th Homeschooling Conference has been scheduled to happen on May 19, 2012. Set to take place at St. Francis Square Ortigas Center in Mandaluyong, the event will gather parents, academe, and homeschooling experts in one venue to promote awareness of the program, as well as provide guests with access to homeschool-related tools and services excluding school playground equipment.

Homeschooling is a practice that, over the years, has rapidly gained popularity in the Philippines. Providing children with a familiar and relaxed learning environment that allows parents to tailor-fit certain aspects of their education based on their needs, remote education shatters the long-standing concept that prime education happens only within the confines of the classroom, and is also proven to unlock certain hidden potentials of the student—presenting more room for growth and enhancement.

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Tags: HAPI, Homeschooling Association of the Philippine Islands

Adidas ClimaCool

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– April 24, 2012Posted in: Press Release

With the launch of the new ClimaCool^® Seduction, adidas offers a 360° ventilated running experience for an improved performance and the coolest ride yet.

New ventilation channels across the outsole and the use of ClimaCool^® material on the upper of the shoe help to evaporate sweat, keep temperatures within the shoe low and provide ventilation from all sides. In addition, COOLEVER lining, a special clover-shaped yarn, keeps the foot cool, dry and comfortable during the run. The achieved performance benefit of 360° ventilation reduces thermal stress and discomfort during workouts and results in an increased running performance.

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Tags: Adidas, Adidas Climacool

adiZero

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– April 21, 2012Posted in: Press Release

D. Rose will wear an all-new, special version of the adiZero Rose 2.5 when the Bulls begin the NBA Playoffs later this month. The shoe features grey patent leather, tumbled nubuck and red accents to pay homage to the Bulls’ playoff tradition of wearing black shoes throughout the NBA Playoffs whether home or away.

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Tomato’s Day and Night Collection

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– March 4, 2012Posted in: Press Release

THIS IS IT, fashionistas. Two words of advice when creating your new look: Be practical and versatile. You don’t need to spend so much to create the look you want—in today’s world, there are simply too many options, so you can surely find the look you want within your budget. Now that’s being practical.

Next–don’t splurge on items you can only use once or twice. Versatility is in nowadays, so choose items you can mix and match. This lets you create the right look for the right occasion, without buying too many sets of clothes and accessories. Find items that let you create looks for a number of occasions, whether day or night.

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Tags: day and night, Tomato

Intel Sing to Win Winners

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– March 4, 2012Posted in: Press Release, Promos

Intel Philippines recently concluded its most exciting and notable campaign to date, ‘Sing to Win’, with an awards night recognizing the top ten winners of its online music-video-making contest. The campaign celebrates Filipinos’ love for singing, and encourages participants to demonstrate their skills in creating original music videos.

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Tags: Intel, Sing to Win

1:43 For Casa Cellophane

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– March 2, 2012Posted in: Entertainment, Press Release

YOUR hair is your crowning glory but keeping it healthy and in style could be very expensive and time-consuming. If your schedule or budget doesn’t allow you the pampering of salon color, you may want to try at-home hair-coloring preparations that are really affordable and easy to use.

Casa Cellophane is hair-coloring product that gives hair a fantastic shine and adds a layer of color to your otherwise boring locks. It could be the solution to your mane problem if you want to try something exciting and stylish for your locks without having to go to a salon.

Recently, Casa Cellophane appointed the four charming and stylish young men of Original Pilipino Music (OPM) pop group 1:43 (pronounced as “one forty-three”) namely Anjo Resurreccion, Gold Aquino, Kim Nicolas, and Yuki Sakamoto as its endorsers to represent brand’s playful and colorful character.

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Tags: 1:43, Casa Cellphane

Tomato for Valentine’s

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– February 9, 2012Posted in: Press Release, Promos

IF you’re looking for Valentine’s gifts that are more creative than the usual roses and chocolates, check out Tomato’s cute and affordable gift items that are especially made for the Heart’s Day.

Tomato offers Valentine Teddy Bears that would surely make your special someone say “Awww”. They are packaged in transparent box complete with a red ribbon and a gift tag. The cute teddy bears come in pink, blue, yellow, brown, and lavender.

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Karylle Finds Smile in Jeunesse

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– February 7, 2012Posted in: Press Release

Singer-actress-TV host-fitness advocate Karylle has found the perfect partner to complement her multi-faceted persona – Jeunesse, newest line of feminine napkin products specifically designed for modern-day Filipinas like the Showtime host.

“We have always admired Karylle’s versatility as a showbiz personality,” says Mr. Jericson San Agustin, the brand’s Sales and Marketing head. “She can sing, dance, act, host. She also is into health and fitness. She is very versatile. This makes her the perfect choice for our product.”

Jeunesse, which has an all-natural, non-woven and non-irritating material with super absorbent polymer, promises superb absorbency, germ protection, and lasting freshness, as a result of years of combined research by experts. But what makes Jeunesse really stand out is that it has a scientifically-formulated Anion strip that helps reduce odor and feminine discomfort. The strip releases negative-charged ions that neutralizes bad odor attracted to positively-charged ions.

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Tags: jeunesse, Karylle